A highly marketable credential for both aspiring and seasoned professionals who wish to advance in fast-growing, 快节奏的领域，如企业沟通, 公共通信, 公共关系, 医疗保健交流, 组织咨询, 市场营销, 非轮廓发展.
项目协调人: Dr. 彝族罗
公共 and 组织关系:大局
无论是与媒体交谈, presenting to an audience or addressing an organizational crisis, effective communication is key to success – and to your 职业发展.
的 Master of Arts (MA) 在公共场合 and Organizational Relations is a highly marketable credential for both aspiring and seasoned professionals who wish to advance in such fast-growing, 快节奏的领域，如企业沟通, 公共关系, 医疗保健交流, 组织咨询, 市场营销和非营利发展.
的 program builds four key areas of expertise to help early and mid-career professionals develop communication competencies for the digital age:
1. 战略思考 in order to recognize opportunities and challenges in organizations and develop optimal plans and communication strategies.
2. 沟通技巧 to create compelling and persuasive messages for different audiences across media platforms.
3. 精通媒体 in order to understand varied audiences and how to foster meaningful and engaging relationships with them.
4. 领导的心态 with an eye toward pragmatic problem-solving and collaborative innovation.
的 program offers a rich set of courses that address both 公共关系 and organizational issues with opportunities to refine both conceptual and applied skill sets.
校友 of the program have advanced professionally in corporate, nonprofit and academic careers including those in 公共关系, 市场营销, 人力资源管理, 销售, 组织咨询, 广播媒体, higher education and public administration—virtually all professions and industries that value highly-developed communication skills. At the same time many graduates aspiring to academic careers go on to doctoral studies. 在传播与媒体学院, we are committed to educating the next generation of communication leaders and scholars and, 因此, aim to provide one of the best masters-level experiences in the country.
你将学习什么
通过精心设计的课程, students are immersed in a dynamic environment of stimulating dialogue and hands-on, 职业相关项目. 特色课程包括:
- 公共 & 数字时代的组织关系
- 新媒体应用
- 领导 & 合作创新
- 新媒体商业模式
- 公关写作 & 媒体关系
- 危机沟通
- 说服 & 媒体宣传
Taught in small classes that allow for individualized attention provided by an expert faculty, coursework explores the full-range of communication practices, 对内对外. You will develop your abilities toward persuasion, 积极倾听的能力, advanced appreciation for cultural diversity and global networking, and knowledge of how cutting-edge new media is strategically incorporated into 公共关系 and organizational communications plan. You will also have the flexibility to pursue an independent study, 如果需要, or take a class outside of the School to satisfy a particular area of interest. Students also pursue internships in prestigious settings that span various industries including 业务, 非牟利及政府机构. 的 final semester culminates in a capstone course that explores the communication implications of today’s global environment through case studies.
Classes typically meet once a week in the evening, enabling students to maintain a daytime job. 的 program’s 33 credits may be completed full-time over 4 semesters or over 5-6 semesters part-time. 当你即将完成这个项目时, you will have the option of writing a thesis or taking a comprehensive examination and completing an alternative project, 通过选修课程, that demonstrates your growth in communication competence and analytical rigor.
For complete course requirements and descriptions, go to:
职业及专业资源
的 传播与媒体学院 is dedicated to your professional growth and, 因此, 提供有意义的实习机会. 在这方面, we maintain a progressive network of relationships with Fortune-500, government and nonprofit entities as well as 广播 networks, 公关公司和体育组织. Students also participate in professional associations which provide opportunities to present scholarship as well as network with influential specialists.
Graduates of the program have a diversity of professional options, either to advance in an industry or pursue studies at the doctoral level. 美国.S. Bureau of Labor Statistics provides a very positive outlook for careers in 沟通 and Media. 以下是职业领域和头衔的样本:
- 首席执行官
- 首席运营官
- Corporate communications (product, service and information industries)
- Government relations (public affairs, environmental affairs)
- 问题/危机管理
- 活动计划
- 高管培训师
- 人力资源(员工关系)
- 机构发展
- 媒体经理
- 组织变革经理
- 组长/经理
- 时间管理顾问
- 媒体及公共事务主任
- 客户主管-公共关系 & 沟通
- 社区关系/社会参与联络
- 政治竞选经理
- 战略传播总监
- 品牌运营官
- 客户服务经理
- 通信/变化分析
- 对外事务干事
- 政府关系总监
- 企业团队负责人
- 合规经理
- 客户服务经理
- 利益相关者关系顾问
- 全球传播顾问
- 公关策划师
- 说客
- 销售经理
- 政治竞选主任
Please visit the links below for additional professional and career-related information:
马上申请
M.A. 在公共场合 and Organizational Relations is appropriate for emerging and established professionals including those anticipating doctoral studies.
Applicants are recommended to have completed an undergraduate major from a relevant humanistic or social scientific area of study such as anthropology, 广播, 业务, 沟通研究, 新闻, 政治科学, 心理学, 或社会学.
有关应用说明，请参阅: